New Channel Partner Empanelment Process FY 25–26 with SOBHA
Why Channel Partners Matter in Real Estate Channel Partners (CPs) play a critical role in connecting homebuyers with premium real estate projects. SOBHA, India’s most admired real estate brand with over three decades of legacy, has built its success on strong and transparent partnerships with CPs, architects, interior designers, and individuals who want to explore real estate as a business opportunity. For FY 25–26, SOBHA has introduced a streamlined CP Empanelment Process to make collaboration smoother, faster, and more rewarding.
CHANNEL PARTNER
HousingVue
8/31/20252 min read


How to Get Empanelled as a SOBHA Channel Partner
To start your journey, send an email with the subject line:
Subject: New CP EMPANELMENT (Name of the CP)
Email To:
📧 Muthappa.bg@sobha.com
📧 CC: channelpartner@sobha.com
Mandatory Details to Include:
CP Name (As per RERA)
CP Contact Number
CP Email ID
RERA No.
PAN No.
Aadhaar No. (Individual)
TIN No. (Company)
Company or Individual status
Address (As per RERA)
STM Name
Reporting TL & CH
Mandatory Documents Required:
Application Form
GST Copy (if applicable)
PAN Details
RERA Certificate
Cancelled Cheque
Aadhaar Copy (for Individuals)
What Happens After Submission?
SOBHA MIS team will prepare an E-Agreement and send it to you for Digital Signature.
Once signed, the agreement is uploaded into Salesforce (SF) with start and end dates.
This applies to all new empanelments in FY 25–26.
👉 Learn more about SOBHA Prosper
Benefits of Becoming a SOBHA Channel Partner
When you join as a SOBHA CP, you unlock:
✅ Attractive slab-based payouts (for select cities)
✅ On-time disbursals of commissions
✅ Access to SOBHA’s strong project portfolio across India
✅ Transparency from lead submission to payout
✅ Swift updates on new launches and project benefits
✅ A dedicated sourcing team to ensure fair trade practices and resolve issues quickly
Who Can Become a Channel Partner?
This opportunity is open to:
Interior Designers – add real estate income streams alongside design services.
Architects – expand your business by introducing clients to premium homes.
Business Owners / Freelancers – diversify into real estate with minimal investment.
Aspiring Entrepreneurs – start your real estate career with SOBHA’s trusted brand.
Whether you’re a seasoned professional or exploring the industry for the first time, becoming a Channel Partner allows you to earn additional income through referrals while working with India’s most respected developer.
How HousingVue Makes Empanelment Easier
At HousingVue, we bridge the gap between aspiring Channel Partners and SOBHA’s empanelment team.
We guide you step-by-step through the empanelment process.
Provide ready templates for documentation.
Keep you updated with new launches, offers, and policies.
Offer a support hub so you don’t miss deadlines or benefits.
Think of HousingVue as your one-stop CP onboarding assistant — simplifying your journey from registration to earning commissions.
FAQs on SOBHA CP Empanelment
Q1: What is a Channel Partner in real estate?
A Channel Partner is an individual or company authorized to promote and refer buyers to SOBHA projects. CPs earn attractive commissions on successful deals.
Q2: Do I need to be an established company?
No. Both individuals and companies can apply, provided you have a valid RERA registration.
Q3: What are the documents required?
You must submit PAN, Aadhaar (for individuals), RERA certificate, GST (if applicable), cancelled cheque, and application form.
Q4: How long does the empanelment process take?
Once your documents are verified, the digital agreement is issued within a few working days.
Q5: How does HousingVue help?
HousingVue acts as a bridge — providing guidance, updates, and support so your empanelment is faster, smoother, and stress-free.
Final Thoughts
The new Channel Partner Empanelment Process for FY 25–26 is designed to bring greater ease, transparency, and trust. By becoming a SOBHA CP, you join a network of professionals and entrepreneurs who enjoy unmatched benefits while representing India’s most admired real estate brand.
If you’re ready to explore real estate as a career, or want to add a strong income stream to your existing business, this is the right time.
👉 Start your CP Empanelment with SOBHA today.
👉 Let HousingVue make the process seamless for you.